RTÉ 2FM is undergoing a major revamp as management announces a new presenting lineup featuring familiar personalities and influencers. After a significant summer shakeup resulted in the exit of many star presenters, 2FM boss Dan Healy has introduced initiatives like Doireann Garrihy's return to host the drivetime show and new faces such as Roz Purcell joining the morning program. Despite debates about the use of influencers in traditional radio, management is committed to their strategy, questioning the cultural significance of 2FM and its resonance with today's youth.
Doireann Garrihy is set to rejoin 2FM, hosting the drivetime programme, with a new presenting lineup that features influencers and social media stars.
Despite concerns about using influencers on radio, RTÉ holds firm on its strategy for connecting with the youth audience.
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