The Ideal Length for All Online Content
Briefly

The ideal length of a tweet is 100 characters, according to Twitter's best practices, confirming research by Buddy Media that found shorter tweets get higher engagement.
Buddy Media's research highlighted that tweets shorter than 100 characters garner a 17% higher engagement rate, affirming the value of brevity in social media.
Track Social's analysis of top brands on Twitter indicated a spike in retweets for tweets between 71-100 characters, merging clear messaging with audience interaction.
For Facebook, the ideal post length is less than 40 characters, reinforcing the necessity for concise communication on social media platforms.
Read at Buffer: All-you-need social media toolkit for small businesses
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