The FTC's 'Click-to-Cancel' rule for subscriptions is long overdue
Briefly

from Computerworld3 weeks ago
To successfully convert free trial customers to paid subscriptions, businesses must transparently disclose the trial terms, including the end date and subsequent charges, ensuring clarity.
Computerworldhttps://www.computerworld.com/article/3601566/the-ftcs-click-to-cancel-rule-for-subscriptions-is-long-overdue.html
It is essential for companies offering free trials to ease the cancellation process, making it as straightforward as signing up, fostering trust and customer satisfaction.
Computerworldhttps://www.computerworld.com/article/3601566/the-ftcs-click-to-cancel-rule-for-subscriptions-is-long-overdue.html
Updating terms and conditions according to new FTC rules may incur costs for businesses, but this investment is likely to yield happier customers who may resubscribe.
Computerworldhttps://www.computerworld.com/article/3601566/the-ftcs-click-to-cancel-rule-for-subscriptions-is-long-overdue.html
While updating practices and legal agreements can be costly, the potential for enhanced customer relationships through transparency and clearer communication could be worthwhile.
Computerworldhttps://www.computerworld.com/article/3601566/the-ftcs-click-to-cancel-rule-for-subscriptions-is-long-overdue.html
Read at Computerworld
#free-trials #customer-satisfaction #ftc-regulations #business-practices #subscription-models
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