The FTC has charged Sitejabber for using point-of-sale reviews to misrepresent customer opinions on products, marking its first enforcement action under new fake review rules.
According to the FTC, Sitejabber 'deceptively' enhanced businesses' review counts by utilizing premature customer ratings collected before any products are received.
The FTC forbids Sitejabber from misrepresenting customer experiences in their reviews and from assisting others in misleading customers about the nature of those reviews.
The new anti-fake review rules aim to tackle deceptive practices such as generating AI reviews and incentivizing feedback, addressing the integrity of online reviews.
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