The most rewarding and chuckle-worthy part of The Franchise continues to be the slow, tragicomic unravelling of Eric, who in the first five episodes has been squashed from visionary auteur into just another cog in the Maximum Studios machine. Not only is it true to life - how many exciting indie filmmakers have been chewed up and spat out by the superhero studio system? - it also feels like an apt analogy for how comic-book movies have beaten audiences into submission over the years.
Appropriately, this episode revolves around Eric's capacity to further pinch his nose as Pat and the studio try to force some conspicuous product placement into Tecto. But we're not just talking about Daniel Craig's James Bond hammering Heinekens™ or emailing on his Sony Vaio™ - if Pat gets his way, Tecto is about to become the latest propaganda wing of the Chinese Communist Party.
The expectation is for Eric to smuggle Chinese-made tractors into the background of the movie. The only problem is that the entirety of Tecto is set in space; I'm not sure if you've been to space recently, but there aren't many tractors.
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