Justine Sterling Converse founded Brigade Events to support working mothers in the event strategy industry. Concerned about balancing motherhood and demanding work hours, she implemented a 16-week paid maternity leave policy, supplemented by short-term disability benefits. The need for such a policy became evident as multiple employees announced pregnancies within a short timeframe. Converse's experience highlighted the importance of a supportive workplace for retaining talent and promoting a healthy work-life balance, especially for women in a challenging industry.
"Our first person told us she was pregnant, and then we proceeded to have five pregnancies within 13 months. We needed a solid maternity leave policy."
"It kind of hit me like a ton of bricks. I really did have the thought of 'Do I need to shift careers?'"
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