Robert M. Rosenberg, the former CEO of Dunkin', reflected on the pie's failure, claiming it was not merely a bad idea but also poorly executed due to a lack of in-house baking. He emphasized that 'The pies were delivered frozen and did not mirror the freshness we promised our customers'.
The consulting firm, Arthur D. Little, suggested adding pies to Dunkin's menu after observing the success of Marie Callender's. However, Dunkin's attempt to jump on the pie bandwagon resulted in a short-lived disaster without appropriate preparations.
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