Brain rot, defined as the deterioration of mental states due to overconsuming low-quality online content, reflects rising concern about social media's impact on cognition.
Research shows that excessive consumption of junk content can alter brain structure, leading to reduced grey matter, shorter attention spans, and weakened cognitive functions.
Michoel Moshel warns that features like infinite scrolling exploit our natural curiosity, creating a cycle of compulsive content consumption that particularly affects young individuals.
The term 'brain rot' saw a 230% increase in usage between 2023 and 2024, emphasizing growing public concern about the effects of trivial online content.
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