The Colorful Language of Subterfuge
Briefly

The term 'greenwashing' refers to the deceptive practices used by corporations to create an illusion of environmental responsibility, despite a history of negative environmental impact.
Just as 'whitewashing' covers up blemishes, terms like 'greenwashing' and 'pinkwashing' reveal how organizations manipulate public perception to conceal their ethical shortcomings.
Read at Psychology Today
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