The billionaire owners of the Nets and Liberty plan to launch a media brand around the 'zeitgeist of Brooklyn' in 2025
Briefly

BSE Global is investing in a new media brand that seeks to capture the essence of Brooklyn culture, aiming for a national and international audience.
The internal project, referred to as 'Brand X,' is inspired by the Brooklyn zeitgeist and aims to blend sports, fashion, food, music, and arts.
BSE Global, backed by billionaires Joe Tsai, Clara Wu Tsai, and Julia Koch, is setting ambitious plans to create a media brand reflective of Brooklyn's identity.
With experienced hires from Complex and the acquisition of Brooklyn Magazine, BSE is positioning itself to navigate a challenging digital media landscape.
Read at Business Insider
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