Salesforce tracked Thanksgiving sales, revealing $33.6 billion globally, a 6% increase, with the U.S. alone hitting $8.1 billion, marking an 8% rise.
Adobe's U.S. data shows spend rose to $6.1 billion, up nearly 9% from last year's $5.6 billion, indicating positive consumer spending trends.
The average discount offered was 27%, incentivizing online shoppers despite economic concerns, as retailers aim to enhance sales during a challenging economic climate.
Thanksgiving has become a significant mobile shopping day, with many consumers opting for online purchases as physical stores remain closed.
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