Taylor Swift's exclusive offering, The Eras Tour Book, is set to debut at Target, potentially revitalizing the retailer's struggling sales during the 2024 holiday season.
Target is the only retailer selling the self-published The Eras Tour Book by Taylor Swift, with a high print run of 2 million copies expected to sell out.
Despite weak earnings and a gloomy sales outlook, Target strategically capitalizes on its exclusive Taylor Swift book to attract shoppers and boost in-store purchases.
The Eras tour's massive financial success, grossing over $1 billion and selling record ticket numbers, positions the book as a potential bestseller without traditional retail support.
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