T-Mobile won a recent appeal against allegations from Charter Communications regarding misleading claims in its advertisement about savings for families. Initially, the National Advertising Division ruled T-Mobile's assertions ambiguous, suggesting the company revise its ad. However, after T-Mobile's appeal to the National Advertising Review Board, the original complaint was dismissed, affirming that the ad's claims did not mislead viewers. The review focused on the comparative savings T-Mobile suggested against larger carriers, amidst a highly competitive wireless market.
T-Mobile's advertisement claiming savings of '20% vs. the other big guys' was found to be ambiguous but not misleading after a review by the National Advertising Review Board.
Despite initial concerns raised by Charter Communications, the National Advertising Review Board cleared T-Mobile of making unsupported claims regarding its advertising savings.
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