Swsh has pivoted from a poll-based social app to a photo album-sharing platform, targeting Gen Z with features that help manage their online image.
One key feature allows users to filter out alcohol and solo cups from their photos, which is particularly appealing to younger audiences looking to maintain a clean social media presence.
The app’s AI facial recognition tool offers personalized searches for photos, enabling users to find images of themselves more efficiently amidst multiple uploads.
Swsh is strategically designed for college Greek life, allowing sororities and fraternities to manage events and the photos associated with them.
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