Sustainability isn't extreme, it's common sense
Briefly

Sustainable business practices provide resilience and stability, acting as the heart of a solid foundation that companies need to face various challenges.
Sustainability is not extreme or controversial; it reflects how a company communicates with customers, employees, and the planet and is beneficial for all.
Companies must set long-term sustainability goals, creating a clear path for future success and ensuring responsible operations guided by core values.
ESG has become polarized, causing businesses to hesitate in using the term; however, regardless of labels, running a business ethically remains essential.
Read at Fast Company
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