Meta Platforms' bid to escape a multi-billion dollar class action lawsuit over allegedly inflated ad reach claims has been denied by the U.S. Supreme Court.
The 9th Circuit ruled that advertisers could collectively seek damages, potentially exceeding $7 billion, due to Meta's misrepresentation of potential ad reach.
Plaintiffs criticized Meta for counting social media accounts instead of actual people, claiming it overestimated ad exposure by as much as 400%.
Meta contended that the class action approach overlooks the variability in advertisers' reliance on Meta's misrepresentation and sought to challenge the certification of the class.
Collection
[
|
...
]