Stratford Meats Ltd, owned by Shukur Ali, won the best customer service award at the Newham Business Awards 2024. Ali highlighted that exceptional customer service is key to successful business practices, stating that his approach is focused on quality and customer satisfaction rather than undercutting prices. Emphasizing inclusivity, he welcomes all customers regardless of their dietary preferences, proudly displaying flags from various countries. His operations were inspired by a trip to Dubai, and he aims to serve the local community effectively by exceeding their expectations.“Anything the customers want, I am going to give them,” he affirmed.
"In business, it all starts from customer service - you have to get it correct. If you are a true businessman, you're not doing it for the money, you're doing it for the customers..."
"I went the other way: focus on customer service, provide good quality and your customers are always right..."
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