The article discusses the evolution of the music industry in the digital age, highlighting the rise of global charts and streaming services that allow worldwide access to artists. Despite the interconnectedness this brings, the concept of a 'world tour' is critiqued for often being limited to major cities like New York, LA, and London. High-profile artists, backed by significant resources, are called out for failing to embrace a true global outreach in their touring schedules, even as the industry's landscape continues to become more diverse and inclusive.
The rise of global charts and streaming algorithms has made the music business more interconnected, but artists often struggle to define their tours as truly 'global'.
While streaming makes it easier for listeners to find international artists, many high-profile tours prioritize only a handful of major cities globally, lacking true global representation.
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