Starbucks will add 'guardrails' to app in effort to streamline mobile ordering
Briefly

Starbucks is implementing 'common sense guardrails' on app orders to streamline complex customizations, aiming to improve both mobile and in-store customer experiences.
CEO Brian Niccol addressed the challenges of excessive app customizations that complicate the ordering process, indicating a need to simplify for both customers and baristas.
By prioritizing a new sequencing algorithm for mobile orders, Starbucks aims to enhance customer satisfaction and ensure accurate pickup times while reducing cafe crowding.
Over 30% of transactions are mobile orders at Starbucks, but prolonged wait times and chaotic environments are undermining the overall experience, prompting this operational overhaul.
Read at Business Insider
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