Starbucks workers face significant staffing shortages, leading to long customer wait times for orders. A survey found only one-third feel their stores are well-staffed.
Former CEO Laxman Narasimhan noted that slow order fulfillment has led to loyal customers canceling orders, significantly affecting sales.
New CEO Brian Niccol emphasized the need to equip baristas with 'tools and time' to improve service and reduce customer impatience.
Customer experience is suffering due to staffing issues, making visits feel transactional rather than the magical experience Starbucks aims to deliver.
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