Howard Schulz, the former CEO of Starbucks, expressed his enthusiasm for Oleato, stating he felt he was 'on the precipice of such incredible transformation' when introducing the line, reflecting his vision of merging coffee culture with Mediterranean traditions.
Despite initial optimism from some loyal fans, the reviews ultimately turned negative as drinkers described the Oleato beverages as 'too overpowering and heavy,' leading to mixed reactions and reports of stomach discomfort after consumption.
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