Squid Game's second season achieved 68 million views in its first four days, making it Netflix's biggest debut for a TV show, surpassing Wednesday's 50.1 million.
With the first season also being a massive hit at 142 million households by October 2021, Squid Game is expected to continue breaking records with its final season.
Despite its critical commentary on capitalism, Netflix has effectively monetized Squid Game, launching a reality show spinoff, pop-up experiences, and a mobile game.
The success of Squid Game underlines the potential of global hits in streaming, combining entertainment with cultural critique, while also being a profitable franchise for Netflix.
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