The true genius of the big tech companies was not in their ability to harvest all of our data as payment for their services, but rather that they managed to convince us all that this is a great thing. We never question that Facebook is able to find every person we have ever known, Instagram appears to be listening to us all, and Amazon knows our true heart's desire, like a wicked witch in a Disney film.
If it makes our lives a little bit less complicated and more convenient, then we invite them in, like Nosferatu, to feed on our personal data at will.
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