The design of The Splash Labs US flagship showroom blends architectural intervention with product display, creating an environment where materials and design enhance consumer experience.
Transforming the 1930s factory unit, the architects established a spatial hierarchy through monumental insertions, ensuring products and space coexist without overshadowing the original structure.
Our goal was to redefine the showroom experience, making display areas integral to the architecture rather than merely afterthoughts, enhancing brand representation.
A key challenge was to re-establish the visual connection between the entrance and the main gallery, emphasizing the importance of site organization in design.
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