Social Media Tells You Who You Are. What if It's Totally Wrong?
Briefly

Recommendation engines are some of the earliest algorithms on the consumer web, utilizing various filtering techniques to surface content tailored to user interests.
Despite advances in artificial intelligence, my experience with Pinterest shows that their recommendation algorithms remain outdated, suggesting irrelevant content based on past behavior.
Three years later, after canceling my wedding, Pinterest continues to send me suggestions purely based on my former interests, mislabeling my age and style.
What should be sophisticated algorithms are still struggling to adapt to the changing needs and preferences of users, leading to frustration and disengagement.
Read at WIRED
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