New parents turning to social media for peer support may find valuable resources, especially within closed groups on platforms like Facebook and Reddit. These groups foster community and share vital information about parenting, especially during challenging times like COVID. However, concerns arise about the commercialization of these spaces, as some groups are found to be managed by companies aiming to promote products. Parents must learn to identify these influences to maximize support from these groups while avoiding potential exploitation.
Digital platforms such as Facebook and Reddit host a range of groups that offer peer support and information.
Closed Facebook groups are popular for parents accessing free peer support and information online.
These groups are often started by not-for-profit organizations or parents themselves and have a number of benefits.
Our studies reveal the important role these groups can play in providing information and emotional support.
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