New parents facing challenges like breastfeeding and sleep deprivation can benefit greatly from social media, particularly closed Facebook groups and Reddit forums. These platforms offer a sense of community and peer support, especially beneficial for those in remote areas. However, there is a growing concern regarding the commercialization of these groups, as some may be run by businesses rather than independent parents, potentially misleading members. Parents should be cautious of hidden agendas and learn how to identify commercial interests in these online communities.
In several studies we have looked at how parents use closed Facebook groups facilitated by the Australian Breastfeeding Association.
These groups are often started by not-for-profit organisations or parents themselves and have a number of benefits.
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