Snap, under CEO Evan Spiegel, reported strong fourth-quarter performance, exceeding Wall Street estimates with earnings of 16 cents adjusted per share and $1.56 billion in revenue. Notably, Snap's daily active users reached 453 million. Despite strong growth in revenue and a shift from a net loss to a net income of $9.1 million, Snap forecasted lower-than-expected adjusted earnings for the upcoming quarter, attributing this to increased operating expenses from hiring and legal costs. The company remains optimistic about investing in its ad platform and addressing the market for small to medium-sized businesses in 2025.
"Snap attributed the guidance to investment plans for the quarter ahead, expecting to grow adjusted operating expenses by 11% to 12% year over year."
"Looking ahead to 2025, we see opportunities to invest in scaling our business due to foundational improvements in our ad platform and market initiatives."
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