fromDigiday
20 hours agoAd execs hope quarterly earnings reform can ease short-termism, but it's no silver bullet
At the end of this month, they'll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It'll be a crucial test for the apparel brand, one its leaders might wish they could postpone.
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