Hatch, in collaboration with KFC, has launched a 20-minute audio track of frying chicken sounds, inspired by social media discussions about its similarity to rain.
Eric Pallotta from Hatch mentioned, 'We take pride in producing the most effective audio for sleep... we decided to make the absolute best version of that audio.'
The fun audio track is aimed at providing a humorous yet effective way to help listeners fall asleep, bridging the gap between sleep wellness and fast food enjoyment.
Social media responses indicate excitement about the new track, with users humorously expressing their struggle between feeling sleepy and hungry.
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