In a recent video, TikTok creator @polishlaurapalmer found a Skechers ad in the print copy of Vogue 's December 2024 special edition that showed some rather obvious signs of AI hallucination.
"I wish people who use AI for art understand that now I hate this. You actually didn't save any money because now I hate you. Now I don't want to ever buy a Skechers shoe again."
If confirmed, the Skechers ad feels like an escalation of the problem. Using AI during the design process certainly isn't objectionable across the board.
Skechers has yet to reply to Fast Company's request for comment on whether generative AI was used to create the illustration, which raises questions about oversight in advertising.
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