Wes Hall questioned the founders' motivation for creating Bobba, revealing that the popularity of popping boba was on the rise globally, prompting their entry into an expanding market.
Founders Olivia Chen and Pauline Ang of Twrl emphasize their distinctiveness with nitro-infused, vegan milk teas, successfully entering Whole Foods and Sprouts markets while maintaining personal and cultural ties to bubble tea.
Twrl's recent exposure on social media led to a significant surge in followers and sales, illustrating the potential of virality and media presence for niche businesses.
The remarkable growth of Bobba, from $2 million to $7 million in revenues, highlights both the volatile and lucrative nature of the bubble tea market following pandemic shifts.
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