Before you head to Amazon for holiday shopping this year, consider starting with local businesses. You'll discover more unique gifts with local character right in your backyard.
The San Jose Office of Economic Development has created handy shopping guides for twelve different neighborhoods across San Jose to help residents shop locally.
Some neighborhoods offer special promotions during the holiday season, like a $50 gift card for purchases over $150 in Downtown San Jose stores.
The featured neighborhoods for local holiday shopping include The Alameda, Alum Rock, Downtown SJ, East Village, Japantown, and several others that encourage community support.
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