David Jinks M.I.L.T. noted a major decline in retail sales volumes, particularly in food stores, indicating challenges faced by retailers during this season.
Despite the slump in retail volumes, clothing and department stores saw growth, particularly in clothing sales, which rose significantly during the holiday period.
The overall retail picture was buoyed by a 1.5% increase in online spending values, marking the first rise since September and reflecting changing consumer habits.
An adjusted perspective shows that without seasonal factors, sales volumes actually rose by 10% from November to December, showcasing underlying consumer activity.
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