"The entire candle industry smells like pumpkin spice, lavender lemonade and crisp apple. The industry isn't progressing or evolving, but most importantly, candle inclusion doesn't exist. And I am on a mission to change that."
"I realized Latinos don't have scents and fragrances that accurately represent them in the home fragrance industry. I wanted to create candles that celebrate, honor and authentically represent niche Latino American experiences."
"Today, Bonita Fierce is disrupting the home fragrance industry. The business grew 275% between 2022 and 2023. In 2024, we are at an 80% month-over-month growth rate and we haven't even reached peak season yet."
"As women of color, many of us have been taught to run away from credit card debt. If you can't afford it, you shouldn't get it; but leverage can be a powerful and necessary tool."
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