She Bought a Franchise in 6 Weeks. Now It's a $1M Business. | Entrepreneur
Briefly

Rochelle Hendricks quickly transitioned into the siding business, establishing her first Ideal Siding franchise within six weeks. Over two years, she opened three more locations, surpassing $1 million in sales. For her, the essence of success lies in fostering a family-run operation and prioritizing relationships over aggressive sales. With immediate and extended family onboard, Hendricks emphasizes that the organic growth of her business comes from shared passion and trust among clients and partners. She encourages women to believe in themselves and take bold steps in their ventures.
Rochelle Hendricks moved quickly into the siding business, opening her first Ideal Siding franchise in just six weeks after recognizing the support and marketing potential of the brand.
Growth came not from aggressive sales tactics but from building relationships and establishing trust with clients and partners, creating an organic momentum for the franchises.
Transforming her Ideal Siding franchises into a family operation, Rochelle emphasizes the importance of working closely with family, creating a supportive environment that nurtures both personal and professional growth.
Rochelle advises women to bet on themselves, suggesting that success comes not from following conventional paths, but from pursuing passion and leveraging personal connections.
Read at Entrepreneur
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