Serbia joins supermarket boycott
Briefly

Serbia has joined a growing boycott led by the consumer advocacy group Efektiva, targeting five major supermarket chains due to perceived excessive prices. The movement, which began in Croatia, has spread to other Western Balkan countries. Experts believe that the success of such boycotts relies heavily on collective action, their duration, and how retailers respond. They also highlight the crucial role of government intervention in managing prices, suggesting that subsidies and support for local production could help address inflation and pricing issues.
"The successful execution of a boycott hinges on factors such as its duration, collective consumer action, and the retail chain's responsiveness to consumer demands."
"Experts emphasize the necessity of an investigation into excess pricing to determine the disparity in product costs between Serbia and other countries in the region."
Read at euronews
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