"The store has this high gloss mixed with monochromatic colors and materials and different textures, and everything is embossed like our logos," Kardashian told.
"Once inside, you'll feel like you're walking through one of SKIMS' viral ads," reflecting the brand's overall aesthetic.
The first floor is dedicated to women's clothing and loungewear, creating an inviting shopping environment for all patrons.
The company’s CEO attributed the brand's expansion into a physical space on Fifth Avenue as a natural progression in the brand's growth.
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