According to a new survey by YouGov, 43% of shoppers will consider buying pre-loved goods as gifts this Christmas, highlighting a significant shift towards second-hand gifting.
The stigma associated with second-hand gifting is diminishing, as 34% of respondents feel it’s now more socially acceptable. Many consumers are proud to share their pre-loved finds.
Ben Balfour from ASC noted that online platforms have transformed perceptions of pre-loved items, with major retailers aiming to integrate quality used goods into their offerings.
Research reveals that 45% of consumers expect to spend the same or less on gifts this year, as financial pressures lead to more strategic shopping choices.
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