Roku has secured exclusive streaming rights to next year's X Games Aspen and a forthcoming summer event, showcasing its commitment to live sports programming.
The X Games, once under ESPN's umbrella, now stream on various platforms, with Roku integrating the Aspen event into its newly launched Sports Channel for viewers.
Roku's Sports Channel will host the X Games alongside other live sports like MLB games and Formula E races, elevating its sports content offerings.
With the rise of sports streaming, Roku emphasizes providing diverse offerings as competitors like Netflix and Amazon Prime Video also explore live sports opportunities.
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