PopUp Bagels, a new franchise originating from Connecticut, has quickly gained popularity for its creative take on bagels, combining traditional methods with modern flavors. Despite New York being known for its classic bagels, PopUp Bagels emerged during the pandemic and has successfully expanded to several states. Its unique offerings are enhanced through collaborations with various culinary brands, including a recent partnership with Cheez-It to create limited edition spreads. This innovative approach, along with a strong social media presence, is reshaping how people view bagels, particularly during events like the Super Bowl.
PopUp Bagels, which began in a home kitchen during the pandemic, is now transforming the culinary landscape with unique collaborations, notably the Cheez-It smear for a game day twist.
Rooted in social media, PopUp Bagels collaborates with various culinary partners to enhance their offerings, with past flavors including Utz cheese ball cream cheese and Old Bay crabby cream cheese.
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