The survey results indicate that the media image and innovation reputation of a brand are now key factors for young professionals in picking their employers.
Universum noted that the increased demand for security and defence technology has made companies like Rheinmetall and Thyssenkrupp more attractive to young professionals.
Young professionals are drawn to firms that showcase a strong social media presence and innovation, which has elevated companies like Siemens and semiconductor firms in popularity.
The perception of the security sector has improved significantly, indicating that the recent social trends have influenced the attractiveness of companies in this field.
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