Rachel Maddow's return to a five-night-a-week schedule at MSNBC, starting with Trump's inauguration coverage, showcases her as the network's enduring star and major draw.
Despite stepping back from a full week schedule in 2022, Maddow still averages 2.5 million viewers on Mondays, proving her lasting popularity and influence in political media.
With Alex Wagner taking over most nights after April 30, Maddow's temporary return reflects MSNBC's strategic move to strengthen viewer engagement during a tumultuous political climate.
MSNBC's previous drop in viewership following the election highlights the challenges faced by networks aligned with opposition perspectives and the evolving media landscape in post-Trump headlines.
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