The article delves into the evolving symbolism of purple in design, noting its appropriation by Fintech, despite being known for wealth and royalty.
Patti Bellantoni's 'If it's purple, someone's gonna die' and Michel Pastoureau's 'Blue: History of Color' explore deeper meanings behind color usage.
The fascination with purple transcends its visual appeal, as designers are encouraged to examine its layered history and cultural significance in modern contexts.
The conversation around purple invites deeper exploration beyond logos, linking emotional resonance and storytelling in visual design to the complexities of color.
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