In the last decade or so, purple has grown dull. If one goes rummaging the internet trying to find the reasons people use it for logos, you'd mostly see the explanation that it's because purple symbolizes wealth and royalty.
This story is based on two books. One is on advanced visual storytelling, "If it's purple, someone's gonna die" by Patti Bellantoni. The other is called "Blue: History of Color" by a French medievalist Michel Pastoureau.
The story is for designers who crave more than the surface-level takes on "purple" found in countless articles about company logos. And, well, for those who want to know why the "You look lonely, I can fix that" scene in "Blade Runner 2049" is all purple.
Purple or violet? Now, I can already hear the question: "What the heck are you talking about, Rita? The color on the cover image with Ryan Gosling is clearly violet, not purple."
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