Due to continuous and unprecedented advancements in technology, communication professionals must adapt swiftly or risk becoming obsolete in a changing landscape.
The PRSP's 31st National PR Congress focused on VUCA, introducing vital discussions on how communication strategies can evolve amidst the volatility, uncertainty, complexity, and ambiguity.
Tats Cruz emphasized that AI should not be feared but embraced, as it can facilitate data analysis, enhance storytelling, and foster authenticity through personalization.
Merlee Jayme advocated for the positive use of AI, suggesting that embracing technology opens doors for creativity, innovation, and better solutions in communication.
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