Primark is making strides to become a leader in adaptive fashion with a new 49-piece clothing line tailored for individuals with disabilities. Collaborating with disabled designer Victoria Jenkins, the collection features adaptations like magnetic zips and hidden access points for medical equipment, ensuring comfort and ease. The prices are designed to remain affordable, starting at just £5, reflecting a commitment to inclusivity. This initiative follows the success of an adaptive underwear range and is part of a broader campaign to encourage fashion industry giants to prioritize accessible designs.
It has taken years of campaigning to see adapted fashion on the high street. I didn't think we'd see this change in my lifetime.
Features like magnetic zips and hidden access points make the clothing more accessible for individuals with disabilities.
Deciding which pieces to adapt was challenging, but affordability was crucial; we aimed to sell adapted clothing at similar prices to non-adapted.
Disabled activist Eliza Rain believes this is an exciting time for inclusive fashion, signaling a positive shift in the industry.
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