Research suggests that companies that conduct a stock split return 25%, on average, in the year following the announcement, more than double the 12% average return for the S&P 500.
Meta Platforms ranks among the highest on the planet in terms of breadth of users, reaching 3.29 billion daily users across its various social media platforms.
The practice of stock splits, once common in the late 1990s, has seen a revival recently due to strong ongoing financial performance from companies.
Investors are drawn to stock splits as they associate them with strong business performance, which tends to sustain and fuel further gains.
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