Roku's approach to integrating its ad services with The Trade Desk, along with its Emmy-winning Roku Channel, positions the company for growth in both advertising revenue and content consumption.
Roku's international sales remain a small portion of total revenue, but the company's strategic investments in global markets signal its serious commitment to expanding beyond US borders.
Roku is currently establishing a strong presence in international markets by distributing its hardware through major retailers in several countries, preparing for a future with more diversified revenue streams.
With 17% of its long-lived assets located abroad, Roku is strategically positioning itself to tap into local streaming services and content production, hinting at a promising growth trajectory.
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