Over the past two years, Ford Motor Co. has experienced flat stock performance, significantly underperforming the S&P 500, showcasing issues with competitiveness and reliance on F-Series vehicles.
Ford's reliance on F-Series vehicles accounts for almost a third of their U.S. income, but this poses risks as competitors in electric vehicles and the luxury segment tighten their grip.
Lincoln, once a flagship luxury brand, now faces fierce competition from Lexus and BMW, raising questions about whether Ford might consider selling or repositioning this brand.
With Ford's current CEO at the helm for nearly two years, stock performance remains stagnant, highlighting a failure to deliver returns to investors compared to the broader market's impressive growth.
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